HOLD is an extra-strength styling cream that keeps your locks where you want them – for as long as you want them there. Apply to damp hair for gravity-defying definition and flexibility, working through as a primer to set your Curlformers. Alternatively, let the Curl Memory Active work its magic on dry hair for the strong hold factor with a silky, touchable finish.
Depending on your hair care needs, mix up your favourite Styleformer™ products together to give your locks the ultimate protein shake they deserve. HOLD is the go-to styling cream to hold and manage unruly curls. Blend with NOURISH for extra shine and luster for coarse hair. Blend with DEFINE for a glossy finish with added hold factor.