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OVER 2.5 MILLION CURLFORMERS® & WAVEFORMERS® SOLD   •    FREE DELIVERY OVER $20/£15    •    SIGN-UP TO OUR NEWSLETTER AND SAVE 10%
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Considering buying a Softhood® but not quite sure what the benefits of this are? Well, strap yourselves in as here’s a rundown of all the reasons we think you should.

Benefits of a softhood®

  • A Softhood® fastens up drying time by approximately 20-25 minutes. That’s the same time as a HIIT workout, an episode of your favourite show, or doing your make up!
  • Need to dry clip-in hair extensions? Pop them in your Curlformers (or even rollers), turn your Softhood upside down, put them inside and pull tight the fastening. 15-20 minutes is all you need and voila; dry clip-ins!
  • A Softhood® is a great way to get a conditioning treatment to penetrate the hair follicles. So, pop it on, wrap the hair in a wrap cap and sit with it on for 5-10 minutes.
The SaraThe Sara

The Sara

$81.48 – $85.48
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The Katherine

The Katherine

$27.92
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The MaddyCorkscrew Styling Kit

The Maddy

$62.28 – $78.28
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The BethanyThe Bethany

The Bethany

$83.88 – $87.88
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The Louisa

The Louisa

$67.08
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The Solange

The Solange

$68.30 – $88.30
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The Alexandra

The Alexandra

$60.30
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The Charlotte

The Charlotte

$54.28
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Bright as a Star Softhood®Bright as a Star edition Softhood® - WINNER of the Pure Beauty awards 'Best New Inclusive Hair Product' 2020

Deluxe Bright as a Star Softhood®

$18.95
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Deluxe Softhood® as seen in VOGUEWoman-wearing-Softhood

Deluxe Softhood®

$18.95
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SAVE ON SETs

We have created the perfect sets to get your started or to create new looks, think of them as glam squads that work better together, save up to 20% on our Save on Sets.

The SaraThe Sara

The Sara

$81.48 – $85.48
View Product
The Katherine

The Katherine

$27.92
View Product
The MaddyCorkscrew Styling Kit

The Maddy

$62.28 – $78.28
View Product
The BethanyThe Bethany

The Bethany

$83.88 – $87.88
View Product
The SerenaThe Serena

The Serena

$67.88 – $87.88
View Product
The Louisa

The Louisa

$67.08
View Product
The Solange

The Solange

$68.30 – $88.30
View Product
The Alexandra

The Alexandra

$60.30
View Product
The Nicolina

The Nicolina

$95.92 – $119.92
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The Christina

The Christina

From: $63.92
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The MichelleStyleformers Shine - held in hand

The Michelle

$43.84
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The Charlotte

The Charlotte

$54.28
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Moon and Stars Clip Set

Bright as Star – Moon & Stars Clips Set

$30.32
View Product
Shop Our Sets

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How to use

The best way to use Curlformers®, Softhoods®, Accessories and top tips from our expert stylists.
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SHARE YOUR FLAIR​

We LOVE to see the beautiful looks you create with your HairFlair® products. Use #ShareYourFlair for your chance to be featured here too!
Their service is great! I would definitely buy from them again. Super easy and super cute curls. I got all 3 sizes of curlers for the short hair and it worked really well for my short hair as well as my daughter’s long hair.
Steph – @madelynneross
Very pleased with the service from demonstration to delivery and customer service level of aftercare not had a lot of use with lockdown but overall very happy so far.
Anne – @spaceherefortag
Brilliant service, would highly recommend, easy to order, reasonably priced and a quick efficient delivery 👍
Anne – @miaa.ashanti
I had zero issues with strong tugging, knotting, or tearing of my hair. I am loving the scrunchies, the curlers, and can’t wait to grow my collection!
Xaviera – @igtaghere

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Only Genuine Curlformers® & Waveformers® will not rip your hair, come with strong hooks, contain no phthalates & are produced in audited factories, and don’t forget our unrivalled lifetime guarantee. Why put your hair at risk with other low quality curlers.

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