Movement is our mantra and we love providing that spring in your step, that twist to your look and that twirl to your style. We are curl-obsessed!
Our story is rooted in providing real solutions for real women, championing their natural style without causing damage to their locks. Originally created for professional use, the range quickly became a firm favourite with women who want to curl without compromise.
Today, the brand is bigger than ever, growing with its community and evolving its product ranges to meet the needs of women from all over the world, all with different hair types and personal styles. We celebrate curls of all shapes and sizes, ages or interpretations.
We’re an international mix of women who believe that being able to celebrate your natural style is important. We’re on a mission to develop products that not only make you look and feel great but highlight your natural beauty, bringing different cultures and interpretations of what beautiful means to life in a unique and individual way.
Curlformers® is the world’s only patented, heat-free, salon-quality hair curler. Perfect for all ages and all hair types, wigs, and weaves, you can create gorgeous easy, smooth, and healthy curls every time. Best of all Curlformers® never cause heat damage, on any type of hair — we guarantee it.
Our ambition is simple: to be the number one go-to for women looking to create kinder curls. Our range of products curl hair without damaging it, using direct heat or causing breakages. So why curl any other way?
We thoroughly test every product we put our name on so that HairFlair® customers worldwide can trust they’re getting the safest and best quality hair curler in the world. From loose waves to va va volume, HairFlair will help you achieve the look you desire.
We understand and respect all types of locks. That’s why we’re ZERO heat, ZERO breakage and ZERO damage. We are obsessed with protecting your looping, rolling, twisting, twirling curls, so we’d never do anything to harm your hair. Because movement is magic.
HairFlair® are the original brand of the best heat-free, salon-quality hair curler in the world. We’ve worked really hard to develop and test every product we put our name on, so that HairFlair® customers worldwide can trust in getting the safest and best quality hair curler in the world. We stand by what we sell.
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(if your bag doesn’t qualify for free delivery, postage will cost £5)
USA FREE delivery for orders of $20 or more
(if your bag doesn’t qualify for free delivery, postage will cost you $6)
ROW FREE delivery for orders of $50 or more
(if your bag doesn’t qualify for free delivery, postage will cost you $25)
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we invented them
Our heatless curlers come lifetime HairFlair® guarantee to replace your products if they are damaged, you won’t find this promise anywhere else.
We are the original brand of the best heat-free, salon-quality hair curler in the world.
Unlike our competitors, our heatless curlers won’t rip your hair
We use non-toxic materials in all our products
We are a family-run company who care about our customers
Our products are odourless
Our factories are regularly audited
We test every product we put our name on so that HairFlair® customers worldwide can trust in getting the safest and best quality hair curler in the world. Our factories are independently tested to ensure high standards for health and safety for their employees, this is not offered by many sellers on reseller platforms.
We stand by what we sell.
BEWARE OF FAKES
Poor imitation Curlformers® & Waveformers® have not been adequately tested, with any type of quality or safety standards. They are often bad quality replicas.
Many manufacturers and suppliers of imitations are made with inferior materials and/or components that could be harmful to the environment.
Manufacturers of imitation products are not held to basic safety and wellbeing measures and are not held to any labour standards. They may not hold valid business licenses.
Using unauthorized websites and dealers can put you at risk of credit card fraud and identity theft.
If you're not sure?
Make sure you buy direct from this website or from one of our authorized resellers to ensure you get our lifetime guarantee.
If you’re unsure you are buying genuine Curlformers® with a lifetime guarantee please visit our gallery and resellers list here to help you get the original and the best.
We understand and respect all types of locks. That’s why we’re ZERO heat, ZERO breakage and ZERO damage.
We are obsessed with protecting your looping, rolling, twisting, twirling curls, so we’d never do anything to harm your hair.
Because movement is magic.