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About Us

Our Story

What our Customers say...

Our Curl Bosses

Do you want to know about the original Curl Bosses behind HairFlair®?

Movement is our mantra and we love providing that spring in your step, that twist to your look and that twirl to your style. We are curl-obsessed!

Our story is rooted in providing real solutions for real women, championing their natural style without causing damage to their locks. Originally created for professional use, the range quickly became a firm favourite with women who want to curl without compromise.


Today, the brand is bigger than ever, growing with its community and evolving its product ranges to meet the needs of women from all over the world, all with different hair types and personal styles. We celebrate curls of all shapes and sizes, ages or interpretations.

We’re an international mix of women who believe that being able to celebrate your natural style is important. We’re on a mission to develop products that not only make you look and feel great but highlight your natural beauty, bringing different cultures and interpretations of what beautiful means to life in a unique and individual way.

Close to our Hearts

Hair goes beyond pride in our appearance. It gives us our identity. It makes us feel in control. Like a superhero whose invincible and powerful. Blessed and happy. Everyone deserves to express themselves through their hair. Knowing how good hair makes us feel, we understand it must be really tough for those who have lost theirs. That’s why we’re passionate about our work with The Little Princess Trust, which provides real-hair wigs free of charge to children and young people who have lost their own hair due to cancer. We work together with them in all the ways we can to help. For each Softhood® sold we donate a percentage of the sale to the trust, so next time you purchase one you can know you’re doing something to help. And we think that’s something to be proud of. To find out more, please visit their site here:

the perfect curl.

We invented Curlformers® for one reason - so you can create the perfect curl!

Curlformers® is the world’s only patented, heat-free, salon-quality hair curler. Perfect for all ages and all hair types, wigs, and weaves, you can create gorgeous easy, smooth, and healthy curls every time. Best of all Curlformers® never cause heat damage, on any type of hair — we guarantee it.

Our ambition is simple: to be the number one go-to for women looking to create kinder curls. Our range of products curl hair without damaging it, using direct heat or causing breakages. So why curl any other way?

In pursuit of the perfect curl

We thoroughly test every product we put our name on so that HairFlair® customers worldwide can trust they’re getting the safest and best quality hair curler in the world. From loose waves to va va volume, HairFlair will help you achieve the look you desire.

Hair Friendly 

We understand and respect all types of locks. That’s why we’re ZERO heat, ZERO breakage and ZERO damage. We are obsessed with protecting your looping, rolling, twisting, twirling curls, so we’d never do anything to harm your hair. Because movement is magic.

Hair Guarantee

HairFlair® are the original brand of the best heat-free, salon-quality hair curler in the world. We’ve worked really hard to develop and test every product we put our name on, so that HairFlair® customers worldwide can trust in getting the safest and best quality hair curler in the world. We stand by what we sell.

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