View our winners and finalists in the Pure Beauty awards 2020.


Some of our top selling products have been selected for the Pure Beauty awards 2020.

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Discover how to create beautiful bouncy heatless curls with our step-by-step guides.

We curl, we smooth, we style your hair with kindness, heat free, damage free. 

All our products come with our HairFlair guarantee. Beware of counterfeits.

Corkscrew Styling Kit
Spiral Styling Kit

Beach waves and body forming with no heat damage.

Tight to loose curls you choose and no heat damage.

Styling products to complement your curls and waves.

Set your curls in record time with our range of patented Softhoods®


Hair Friendly

We understand and respect all types of locks. That’s why we’re ZERO heat, ZERO breakage and ZERO damage.

We are obsessed with protecting your looping, rolling, twisting, twirling curls, so we’d never do anything to harm your hair. 

Because movement is magic.

HairFlair® Guarantee

we invented them

Curlformers® are the only patented, heat-free, salon-quality hair curler in the world. We’ve worked really hard to develop and test every product we put our name on, so that Curlformers® customers worldwide can trust in getting the safest and best quality hair curler in the world. We stand by what we sell.


Counterfeit Curlformers have not been adequately tested and do not comply with our own rigorous high standards of manufacturing®.

Using unauthorised websites and dealers can put you at risk of credit card fraud and identity theft.

If you're not sure?

When buying Curlformers®, make sure you buy direct from this website or from one of our authorised resellers to ensure you get our lifetime guarantee.

If you’re unsure you are buying genuine Curlformers® with a lifetime guarantee please email us at, we will be happy to help.

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