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We curl, we smooth, we style your hair with kindness, heat free, damage free. 

All our products come with our HairFlair guarantee. Beware of counterfeits.

Corkscrew Styling Kit
Spiral Styling Kit

Beach waves and body forming with no heat damage.

Tight to loose curls you choose and no heat damage.

Styling products to complement your curls and waves.

Set your curls in record time with our range of patented Softhoods®

Hair Friendly

We understand and respect all types of locks. That’s why we’re ZERO heat, ZERO breakage and ZERO damage.

We are obsessed with protecting your looping, rolling, twisting, twirling curls, so we’d never do anything to harm your hair. 

Because movement is magic.

HairFlair® Guarantee

we invented them

HairFlair® are the original brand of the best heat-free, salon-quality hair curler in the world. We’ve worked really hard to develop and test every product we put our name on, so that HairFlair® customers worldwide can trust in getting the safest and best quality hair curler in the world. We stand by what we sell.


Poor imitation Curlformers® & Waveformers® have not been adequately tested and do not comply with our own rigorous high standards of manufacturing. They are often bad quality replicas. Using unauthorized websites and dealers can put you at risk of credit card fraud and identity theft.

If you're not sure?

Make sure you buy direct from this website or from one of our authorized resellers to ensure you get our lifetime guarantee.

If you’re unsure you are buying genuine Curlformers® with a lifetime guarantee please visit our gallery and resellers list here to help you get the original and the best.


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