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Over 2.5 million curlformers® & waveformers® curling customer's hair   •   Free delivery over $20/£15   •   Lifetime Guarantee   •   
Waveformers® Ripple Flair™
Waveformers® Ripple Flair Stying Kit
$55.95
Bright as a Star Softhood®
Deluxe Bright as a Star Softhood®
$18.95
Beach Flair Waveformers®
Waveformers® Beach Flair® Styling Kit
$39.95
Hold Styleformers®
Styleformers® Hold
$12.95
Nourish Styleformers®
Styleformers® Nourish Serum
$15.95
Pro Corkscrew Curlformers®
PRO Curlformers® Corkscrew Curls Styling Kit
From: $59.95
Pro Barrel Curlformers®
PRO Curlformers® Barrel Curls Styling Kit
From: $69.95
Spiral Curlformers®
Curlformers® Spiral Curls Styling Kit
From: $49.95
Hair Friendly Logo

We’ve been helping to create kinder curls for over 20 years

Are you looking to get movement and definition in your hair without the use of heat? Maybe you’re transitioning to your natural hair or have over processed it with colour… if so, you’re in the right place. Our products have been invented with your hair in mind.

I want to create Curls and Waves…

Create a crown of healthy, bouncy curls the hair friendly way. Choose the original & best Curlformers® for heat free twirling curls, or popular Waveformers® for heat free beachy waves. Smooth kinks, create definition or boost your natural hair assets without damage!

I want to give my hair a treat…

Add a Softhood® to your styling tools to speed up your curl setting or use in combination with Styleformers® for a deep conditioning treatment. Finish with our Style & Shine Accessories to create your perfect look!
Style Me Model Shot

Style Me

Help me choose...

Not sure which curl or wave is best for you? Try our ‘Style Me’ quiz to find your perfect curling tool

Award Winning

We’ve been finalists and winners for two years running in the Global Pure Beauty Awards, in categories we’re hugely proud of such as best inclusive hair product. Shop the products that wowed the judges here:

Award Winning
HairFlair Genuine Product Logo

HairFlair® are the original brand of the best heat-free, salon-quality hair curler in the world. We work really hard to develop and test every product we put our name on so that HairFlair® customers worldwide can trust in getting the safest and best quality hair curler in the world.

We stand by what we sell.

AS SEEN IN

Black Beauty
Allure
Naturally Curly
Byrdie
Vougue
Harpers Bazaar

What our customers say

Super cute hair ties, I haven't used them yet but I love the way they look.


Verified Feefo customer

Feefo
Super cute hair ties, I haven't used them yet but I love the way they look.


Verified Feefo customer

Feefo
Super cute hair ties, I haven't used them yet but I love the way they look.


Verified Feefo customer

Feefo
Super cute hair ties, I haven't used them yet but I love the way they look.


Verified Feefo customer

Feefo
My package took a long time to ship, and when it arrived the box was tore up and the bag with the curlformers in it was dirty. I had to email the company to see when my products would ship, no communication.


Verified Feefo customer

Feefo
My package took a long time to ship, and when it arrived the box was tore up and the bag with the curlformers in it was dirty. I had to email the company to see when my products would ship, no communication.


Verified Feefo customer

Feefo
My package took a long time to ship, and when it arrived the box was tore up and the bag with the curlformers in it was dirty. I had to email the company to see when my products would ship, no communication.


Verified Feefo customer

Feefo
My package took a long time to ship, and when it arrived the box was tore up and the bag with the curlformers in it was dirty. I had to email the company to see when my products would ship, no communication.


Verified Feefo customer

Feefo
So far I am not a fan of Curl Formers. I have wanted these for a long time. I finally decided to take the plunge and spend the money. This is my third time to try them and I am not impressed. It takes a much longer time to put them in my hair than sponge rollers would. I think I may have gotten too big a curl as they fall out quickly. I chose the barrel size, maybe the smaller ones would last longer. I also think I should have gotten the shorter ones. I chose the extra long ones because I let my hair grow out and wanted them to fit all stages of my hair. Because I could not afford to buy all the different sizes I went with the longer ones. Now I am stuck with what I have as I will not repurchase as they are so expensive. Maybe they would be better for perms. as I don't have the time to take to put them in. They are complicated to use.


Verified Feefo customer

Feefo
So far I am not a fan of Curl Formers. I have wanted these for a long time. I finally decided to take the plunge and spend the money. This is my third time to try them and I am not impressed. It takes a much longer time to put them in my hair than sponge rollers would. I think I may have gotten too big a curl as they fall out quickly. I chose the barrel size, maybe the smaller ones would last longer. I also think I should have gotten the shorter ones. I chose the extra long ones because I let my hair grow out and wanted them to fit all stages of my hair. Because I could not afford to buy all the different sizes I went with the longer ones. Now I am stuck with what I have as I will not repurchase as they are so expensive. Maybe they would be better for perms. as I don't have the time to take to put them in. They are complicated to use.


Verified Feefo customer

Feefo

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Delivery Charges

UK FREE delivery for orders of £15 or more

(if your bag doesn’t qualify for free delivery, postage will cost £5)

 

USA FREE delivery for orders of $20 or more

(if your bag doesn’t qualify for free delivery, postage will cost you $6)

 

 

ROW FREE delivery for orders of $50 or more

(if your bag doesn’t qualify for free delivery, postage will cost you $25)

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HairFlair® Guarantee
Original HairFlair® Products 

we invented them

Our heatless curlers come lifetime HairFlair® guarantee to replace your products if they are damaged, you won’t find this promise anywhere else. 

We are the original brand of the best heat-free, salon-quality hair curler in the world.

Unlike our competitors, our heatless curlers won’t rip your hair
We use non-toxic materials in all our products
We are a family-run company who care about our customers
Our products are odourless
Our factories are regularly audited

We test every product we put our name on so that HairFlair® customers worldwide can trust in getting the safest and best quality hair curler in the world. Our factories are independently tested to ensure high standards for health and safety for their employees, this is not offered by many sellers on reseller platforms.

We stand by what we sell.

BEWARE OF FAKES

Poor imitation Curlformers® & Waveformers® have not been adequately tested, with any type of quality or safety standards. They are often bad quality replicas.

Many manufacturers and suppliers of imitations are made with inferior materials and/or components that could be harmful to the environment.

Manufacturers of imitation products are not held to basic safety and wellbeing measures and are not held to any labour standards. They may not hold valid business licenses.

Using unauthorized websites and dealers can put you at risk of credit card fraud and identity theft.

If you're not sure?

Make sure you buy direct from this website or from one of our authorized resellers to ensure you get our lifetime guarantee.

If you’re unsure you are buying genuine Curlformers® with a lifetime guarantee please visit our gallery and resellers list here to help you get the original and the best.

Hair Friendly

We understand and respect all types of locks. That’s why we’re ZERO heat, ZERO breakage and ZERO damage.

We are obsessed with protecting your looping, rolling, twisting, twirling curls, so we’d never do anything to harm your hair. 

Because movement is magic.