Over 2.5 million curlformers® & waveformers® curling customer's hair   •   Free delivery over $20/£15   •   Lifetime Guarantee   •   

Privacy Policy

Wouldn’t it be great if there was a privacy policy you could actually understand? Most of us do not have a law degree making it easy for companies to confuse us into submission.  This policy has been written to be clear, simple and of course with a touch of our usual flair always committed to your needs.

When you register and purchase from our store, we will collect your name, email, address and purchase details. The primary purpose is so that we know who you are and where to send your products. We do not store your payment details.

The collected information is for Hairflair Ltd only, and not shared with any third parties.  We believe in respecting our customers privacy and treat you as we would like to be treated ourselves.

When you manually or electronically add your data, you are giving us permission to use your data.  You will notice that there is also an Opt in button. Please make sure you click this if you wish to stay in touch with us and hear about all our latest offers, launches and discounts.  If you do not opt in, we are not allowed to contact you if you reside within the EU. Don’t worry though, if you forgot to click, just send us an email and we can update this for you.

We collect your data (name, address, telephone number, purchased products) and store it in our secure in-house system that is kept secure and safe at all times. We have a dedicated company that look at our site security 24 hours a day.  We also upload your data onto our email system that allows us to email you about your order, request reviews and to inform you about all our latest products and deals. We do not share your email with other companies, you are far too precious to us to share.

All your data is stored in accordance with the GDPR law of 2018.

Occasionally we like to email you about products, but we appreciate that there is nothing worse than receiving a ton of emails that are not relevant to you. Therefore, we like to create your very own custom made offers.  In order for us to do this, we use your previous order history to see what may be relevant to you. In real terms, here is an example of how we may use your data:

Example: if you previously bought one of our Deluxe Barrel Curlformers, we may send you details of our new Purple Softhood to help your Curlformers dry quicker. There may even be a special exclusive discount. Not bad hey?

We also may ask you how you are getting on with your products to help us continuously improve our service and offer you any help you may need. You are our greatest asset and help us to grow and offer you only the best products available in the market.

We will be improving and adding new functionality and features to this website and improve and add to our existing products, services and promotions. Because of these ongoing changes, changes in the law and the changing nature of technology, our data practices will change from time to time. If and when our data practices change, we will post the changes on our website to notify you of the changes. We encourage you to check this page frequently so you don’t miss out.

We may in the future use a super intelligent system that helps us know who is visiting and using our website. For example, we may use technology to determine which web browsers our visitors use. This technology does not identify you personally; it simply enables us to compile statistics about our visitors and their use of our website. This won’t affect your personal identity and safety.

We use these types of data to improve the content and functionality of our website and any e-mail updates we may send, to better understand our customers and visitors, and to improve the services we offer.


No these are not the things you eat.  They are the things that sit on your browser. In order to collect the anonymous data described above we may use cookies. Cookies are text files placed on your computer to store the above data. For more information about cookies visit:

You can set your browser not to accept cookies and the above websites tell you how to remove cookies from your browser.

Fraud Prevention

In order to protect our customers and us from fraud and theft, we may pass on information that we obtain from making identity checks and other information in our customer records, including how you conduct your account, to other Group companies, other retailers and to financial and other organisations (including law enforcement agencies) involved in fraud prevention and detection, to use in the same way.

Links To Other Websites

Our website may contain hyperlinks to other websites which are not operated by us. These hyperlinks are provided for your reference and convenience only and do not imply any endorsement of the activities of these third party websites or any association with their operators. We do not control these websites and are not responsible for their data or privacy practices. We urge you to review any privacy policy posted on any link you visit before using the site or providing any Personal Data about yourself.

Governing Law

Here is the legal bit I am afraid: This privacy policy forms part of our website terms of use and as such shall be governed by and construed in accordance with the laws of England. You agree to submit any dispute arising out of your use of this website to the exclusive jurisdiction of the courts of England.


We welcome feedback about this privacy Policy, if you have any questions about this privacy Policy or comments, please contact us at

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Delivery Charges

UK FREE delivery for orders of £15 or more

(if your bag doesn’t qualify for free delivery, postage will cost £5)


USA FREE delivery for orders of $20 or more

(if your bag doesn’t qualify for free delivery, postage will cost you $6)



ROW FREE delivery for orders of $50 or more

(if your bag doesn’t qualify for free delivery, postage will cost you $25)

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By ticking the box above, you're subscribing to our emails and confirming you are 16 or over. We'll contact you with updates, trend news and special personalised offers. If you change your mind, you can 'unsubscribe' by clicking the link at the bottom of our emails. Your information will be handled in line with our Privacy Policy

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By ticking the box above, you're subscribing to our emails and confirming you are 16 or over. We'll contact you with updates, trend news and special offers. If you change your mind, you can 'unsubscribe' by clicking the link at the bottom of our emails. Your information will be handled in line with our Privacy Policy. *This discount code cannot be used in conjunction with any other offers and cannot be used against "Save on Sets",
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HairFlair® Guarantee
Original HairFlair® Products 

we invented them

Our heatless curlers come lifetime HairFlair® guarantee to replace your products if they are damaged, you won’t find this promise anywhere else. 

We are the original brand of the best heat-free, salon-quality hair curler in the world.

Unlike our competitors, our heatless curlers won’t rip your hair
We use non-toxic materials in all our products
We are a family-run company who care about our customers
Our products are odourless
Our factories are regularly audited

We test every product we put our name on so that HairFlair® customers worldwide can trust in getting the safest and best quality hair curler in the world. Our factories are independently tested to ensure high standards for health and safety for their employees, this is not offered by many sellers on reseller platforms.

We stand by what we sell.


Poor imitation Curlformers® & Waveformers® have not been adequately tested, with any type of quality or safety standards. They are often bad quality replicas.

Many manufacturers and suppliers of imitations are made with inferior materials and/or components that could be harmful to the environment.

Manufacturers of imitation products are not held to basic safety and wellbeing measures and are not held to any labour standards. They may not hold valid business licenses.

Using unauthorized websites and dealers can put you at risk of credit card fraud and identity theft.

If you're not sure?

Make sure you buy direct from this website or from one of our authorized resellers to ensure you get our lifetime guarantee.

If you’re unsure you are buying genuine Curlformers® with a lifetime guarantee please visit our gallery and resellers list here to help you get the original and the best.

Hair Friendly

We understand and respect all types of locks. That’s why we’re ZERO heat, ZERO breakage and ZERO damage.

We are obsessed with protecting your looping, rolling, twisting, twirling curls, so we’d never do anything to harm your hair. 

Because movement is magic.