Frequently Asked Questions​

Curl Width & lengths : Curlformers come in three widths/Curls

Barrel is extra wide & comes in 2 lengths Long & extra long

Spiral is a medium size curl & comes in 4 lengths, short, long, extra long & super long.

Corkscrew is a tighter curl & comes in 3 lengths, short, long & extra long.

Please see our hair length guide or measurements 


Classic colour :  Brighter, fun colours…2 colours in each pack showing an equal number of left & right curl directions.

Deluxe colour:  Richer more regal colours, all in the same colours in each kit… a subtle line running through half of the pack to show left & right curl directions.

Pro colour:  This is our professional only range in softer golds, platinum greys & black designed in these colours to sit along side most hair salon professional colour schemes. A subtle line runs through half to show the left & right curl directions.


  • Using Curlformers of the same colour in one direction allows you to comb the resulting curls together into a glamour wave.
  • To create a fabulous style, why not coordinate the rotation of the Curlformers so for Classic range that you place the pink, green and magenta Curlformers on the left side of the head; and blue, yellow and orange Curlformers on the right side of the head; this will direct the curls away from your face or use them on the opposite sides if you want your curls to curve towards your face. The same principle applied to Deluxe & Pro ranges using the subtle line to define your left & right curls.

Waveformers® are designed to give you more of a gentle wave rather than a curl.

There are two widths:

Beach Flair®
A loose beach wave that can be used on both straight hair to give movement and soft tumbling tresses and already curly hair for a different look. This are available in one length up 22″/55cm

Ocean Flair®
For body and movement use our Ocean Flair®, can be used on all hair types and is good for naturally curly hair to produce a soft wave without heat damage.

Only the colour! It just depends on whether you like the bright approach with our classic pop colours or the more refined deluxe colours. The result will be the same.

If a product is not sold on one of our approved partner sites it is very likely to be counterfeit and won’t be covered by our guarantee. Whilst you may think you are getting a bargain, these may not conform to safety regulations, may snag your hair, and may be perforated by the hook.

What is the HairFlair Guarantee?

Curlformers® are the only patented, heat-free, salon-quality hair curler in the world. We’ve worked really hard to develop and test every product we put our name on so that Curlformers customers worldwide can trust they are getting the safest and best quality hair curler in the world.

If you haven’t already tried, tested and converted, we’re confident you will after you discover your perfect curls. In fact, we have so much confidence in our products, we offer a lifetime guarantee on everything we sell. If the product breaks or no longer works as it should, we’ll replace it at any point.

Just send the product back and we’ll take care of the rest. (Please note this doesn’t affect your statutory rights and doesn’t cover if you change your mind or no longer use them once you’re past 14 days.)

All of our factories are regularly audited.

Yes you can! They can be washed in warm soapy water and dried with a towel with no risk of losing their shape.

If the hook is pushed up through the Curlformer® or Waveformer® too quickly then it may indeed go through the mesh wall. This will not alter or break the Curlformer® or Waveformer® in any way. Simply manoeuvre the hook out carefully by turning the hook 180 degrees as you pull back through.

They both work on all hair types and particularly well on natural hair. They are a heatless way to change your curl pattern for few days & your natural curls will return back without any risk of heat damage. With different curls and waves & many lengths to choose from we work on short & long hair including wigs & weaves. You do not need to straighten your hair first, the Curlformers will smooth your hair into the desired curl. Curlformers can stretch out, elongate & define hair which is prone to shrinkage. For best results use a moisturiser (not heavy oil) & a curl cream with a good hold factor to set your curls. To dry faster when in a hurry use a softhood® dryer & ensure the hair is fully dry before removing your Curlformers® or Waveformers®

Take a smaller section of hair and comb through, before slipping the section of hair into the hook. Alternatively, the hair may be too dry. We suggest you mist the section with water or styling spray if you are using on dry hair.

Alternatively, you may have taken too big a section of hair, which has not been sufficiently combed through.

Alternatively, the hair may be too dry. We suggest you mist the section with water or styling spray if you are using on dry hair.

Rest assured, the two sections can be pulled apart. The joint has been made intentionally stiff to stabilise it when in use, however, this does mean that it needs more gentle persuasion when being taken apart. WARNING! Do not twist apart as this will cause the hook to break at the joint!

The best way is to compare the different curl and wave effects is to check out our Inspire Me section. 

Never fear; there is always a solution! We suggest you draw the Curlformer® or Waveformer® down the hair sections (away from the root) until the ends are completely inside the Curlformers®/Waveformer®. This will create a gorgeous hairstyle with a flatter root.


Yes, most definitely! Both work on all hair types & are a heat free way to change your curl pattern for few days & your natural curls will return back without any risk of heat damage. You will find that using Curlformers® will give your hair definition by reforming your curls, allowing you to create different curl styles. Beach Flair® will create a beachy wave and Ocean Flair® will create a smooth loose  Take a look at our Inspire Me page and you will see a sample of the different styles of curls that you can create – from tight curls to relaxed soft waves.

You might also notice that textured or natural hair actually relaxes into beautiful curls with Curlformers®, and wavy hair transforms into beautiful glossy curls….the possibilities are endless.

the best reason of all is this: Curlformers® use no direct heat, so you can’t damage your hair in the same way you can with heated appliances.  Take a look at all the different styles you can recreate with Curlformers®, as these are much more diverse than with tongs or wraps. If you have “natural” hair you will find it curls easily using Curlformers®, which adds definition to your hair.

Yes, they can. We have two top tips for you on how to do this below. By incorporating those two points into your technique, you can safeguard against tension being brought to bear on the knots.


  • Make sure the wig is supported before you start applying your Curlformers® or Waveformers®
  • Pick up the hair sections a minimum of 6 inches (15cm) from the knots.

We don’t believe that being beautifully styled has to be time consuming or hard. We suggest at the beginning you practice applying Curlformers® or Waveformers® on your hair at the front, then when you have mastered the technique, and you want to style your hair, start at the nape of the neck and work your way round to the front.


  • By starting at the back and working your way around and up, the Curlformers® or Waveformers® you have just applied don’t get in the way of the new ones!

Yes, absolutely.  But we advise this is done by a hair professional only.

It’s the HairFlair Modern Wave, using Curlformers® or Waveformers® creates beautiful beach wave results. The Barrel Curlformers will give you bendy waves, the Spiral Curlformers will give you beach waves, and the Corkscrew Curlformers will create a slightly tighter effect.


Good news for hair stylists: No endpapers are needed when using Curlformers®/Waveformers®. The ends safely wrapped, without the need for fish hooks or buckling.

Once the hair has been set, you can still style it in different ways; leaving it wavy or blow drying it straight. The HairFlair Modern Wave helps give the hair a longer lasting style.

Give them a go and you will see how they smooth out the curl and give your hair that all-important definition you have been looking for. You won’t regret it.

Choose your curl wisely. If you like the look of Barrel but your hair is too soft try using Spiral on a slightly bigger section & in the same direction. You can then brush them into bigger curls afterwards. Also use our Hold Styleformer or mousse & an extra hold hairspray to hold curls afterwards.


We also recommend you use a Softhood to set the curl.

Yes, because Curlformers® are a set curl the staying power is better than an ironed curl. We recommend applying our Styleformers® cocktail of Hold and Define to hold your curls longer. And use a Softhood to make sure the hair is dry before removing.

We have 3 ways to dry your hair.. You can dry naturally, this may take a couple of hours depending how warm your environment is! Or you can sleep in them or for quickness use a softhood hair dryer attachment like ours. The time drying will depend on the length of your hair. For short hair, it usually takes about 20-30 minutes on caucasian hair but it depends on the thickness of your hair. On natural/textured hair it may take up to an hour or more. 

Remember.. The longer they’re in the better, hairdryer on low heat & always leave to cool to set the curl before taking them out

Yes, they are. You can easily apply Curlformers® or Waveformers® on a child’s damp hair, add a holding product like a mouse as children’s hair is soft & will need some hold factor. Make sure hair is combed through & tangle free to avoid knots, to dry the hair you can let the Curlformers naturally, sleep in them or for a quicker result use one of our Softhoods® with a hairdryer on a low heat. Once the hair is dry, let the hair cool & gently ease out the Curlformers® or Waveformer® and your child will have beautiful curls fit for any occasion.

Don’t worry, they don’t hurt. Our team have put them in, walked down the street, danced and even slept in them. (Although, we only recommend this latter idea if you aren’t using Curlformers® at the back of your head and up to the root, as this could be uncomfortable.)

Well that will depend on the style you are looking to achieve. A full head usually needs approximately 40 Curlformers® or Waveformers®. It will also depend on the size of curl you select you and the texture and length of your hair. You may therefore wish to mix the different sizes, like using Barrel with Spiral for some extra lift, which you can easily do by buying a Styling Kit and then some different sized Top Up Packs.

Simply take a section of hair, slightly wet (we recommend the gentle mist from a Flairosol) and comb through, give it a gentle twist and insert the section into the opening of the hook. Make sure the hook is the right way up, there is an arrow on the side and the opening should be upwards. Watch the video demo to see how to do this on the Show Me page.


You have to angle the hook so the handle is higher than the crook of the hook.

Retail  stores and online:

  • Sally Beauty Stores and Online (USA)
  • Selected Target Stores and online (USA)
  • Sally Stores and online (UK)
  • Diouda (France)
  • Colorful Black (France)
  • La Boutique du Coiffeur (France)
  • Capello Point (Italy)
  • Amazon (UK)
  • Amazon (US)
  • Amazon (Spain)
  • Amazon (Italy)
  • Tholu Hair & beauty (Canada)

*Please note that we do not sell HairFlair products on Amazon China or Amazon Japan. Products sold here are not Genuine HairFlair products and are not covered by our guarantee.


  • Salon Services UK
  • Alan Howard UK deliver to the UK, the USA and Internationally. Please see below for the complete delivery country list.

  • Albania
  • Andorra
  • Argentina
  • Australia
  • Austria
  • Bahamas
  • Barbados
  • Belarus
  • Belgium
  • Bermuda
  • Bosnia and Herzegovina
  • Brazil
  • Bulgaria
  • Canada
  • Chile
  • China
  • Costa Rica
  • Croatia
  • Cyprus
  • Denmark
  • Dominican Republic
  • Egypt
  • El Salvador
  • Estonia
  • Finland
  • France
  • French Polynesia
  • Germany
  • Gibraltar
  • Greece
  • Guernsey
  • Haiti
  • Hong Kong
  • Iceland
  • India
  • Indonesia
  • Ireland
  • Italy
  • Jamaica
  • Japan
  • Jersey
  • Kuwait
  • Kenya
  • Latvia
  • Liechtenstein
  • Lithuania
  • Luxembourg
  • Macedonia
  • Malaysia
  • Malta
  • Martinique
  • Mauritius
  • Mexico
  • Moldova
  • Monaco
  • Montenegro
  • Morocco
  • Netherlands
  • New Caledonia
  • New Zealand
  • Norway
  • Peru
  • Philippines
  • Portugal
  • Qatar
  • Reunion
  • Romania
  • Russia
  • Saudi Arabia
  • Singapore
  • Slovenia
  • South Africa
  • South Korea
  • Spain
  • Sweden
  • Switzerland
  • Taiwan
  • Turkey
  • Ukraine
  • United Arab Emirates
  • United Kingdom
  • United States

Curlformers deliver within the UK using a 2-4 day signature delivery service.

Curlformers deliver within the USA using Parcel Post, 3-5 day service with tracking facility.

Curlformers deliver internationally using USPS Priority Mail International, a 6-10 days delivery service (to major markets) with tracking facility.

  • We offer free delivery within the UK for orders of £15 or more (if your bag doesn’t qualify for free delivery, postage will cost £5)
  • We offer free delivery within the USA for orders of $20 or more (if your bag doesn’t qualify for free delivery, postage will cost you $6)
  • We offer free delivery within the EU for orders of €50 or more  (if your bag doesn’t qualify for free delivery, postage will cost you €10)
  • We offer free delivery for the ROW for orders of $50 or more  (if your bag doesn’t qualify for free delivery, postage will cost you $20)

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HairFlair® Guarantee

we invented them

Curlformers® are the only patented, heat-free, salon-quality hair curler in the world. We’ve worked really hard to develop and test every product we put our name on, so that Curlformers® customers worldwide can trust in getting the safest and best quality hair curler in the world. We stand by what we sell.

If you're not sure?

When buying Curlformers®, make sure you buy direct from this website or from one of our authorised resellers to ensure you get our lifetime guarantee.

If you’re unsure you are buying genuine Curlformers® with a lifetime guarantee please email us at, we will be happy to help.

Hair Length Guide





UP TO 8 in / 20 cm

UP TO 14 in / 35 cm
UP TO 22 in / 55 cm
UP TO 29 in / 75 cm

Length like Rapunzel? Short like Cleopatra? Whatever hair you’ve got, you’re the only one who’s got it so work it.

The best way to know what Curlformers will work for you is to use a tape measure (soft version) from the top of your head to the ends. If your hair is one length with no layers, it will be longest at the crown of the head. If you have layers, it will be midway up the head. If measuring an inverted bob, front sections of the hair will be longer.

The best way to know what Curlformers will work for you is to use a tape measure (soft version) from the top of your head to the ends. If your hair is one length with no layers, it will be longest at the crown of the head. If you have layers, it will be midway up the head. If measuring an inverted bob, front sections of the hair will be longer.

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Affiliate Agreement

This is a legal agreement between you (the affiliate) and Hair Flair Ltd or (the merchant). By submitting the online application you are agreeing that you have read and understood the terms and conditions of this agreement and you agree to be legally responsible to upholding each term and condition.

1. Overview

  • 1.1. This Agreement contains the complete terms and conditions that apply to you becoming an affiliate in’s Affiliate Program. The purpose of this Agreement is to allow HTML linking between your website and/or social media accounts and the website. Please note that throughout this Agreement, “we,” “us,” and “our” refer to, and “you,” “your,” and “yours” refer to the affiliate.

2. Affiliate Obligations

  • 2.1. To begin the application process, you will complete and submit the online application. We may reject your application at our sole discretion. We may cancel your application if we determine that your site is unsuitable for our Program, including if it:
  • 2.1.1. Promotes sexually explicit materials
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  • 2.1.6. Incorporates any materials which infringe or assist others to infringe on any copyright, trademark or other intellectual property rights or to violate the law
  • 2.1.7. Includes “HairFlair” “Curlformers” or variations or misspellings thereof in its domain name
  • 2.1.8. Is otherwise in any way unlawful, harmful, threatening, defamatory, obscene, harassing, or racially, ethnically or otherwise objectionable to us in our sole discretion.
  • 2.1.9. Contains software downloads that potentially enable diversions of commission from other affiliates in our program.
  • 2.1.10. You may not create or design your website or any other website that you operate, explicitly or implied in a manner which resembles our website nor design your website in a manner which leads customers to believe you are or any other affiliated business.
  • 2.2. As a member of’s Affiliate Program, you will have access to Affiliate Account Manager. Here you will be able to review our Program’s details and previously-published affiliate newsletters, you may be able to download HTML code (that provides for links to web pages within the website) and banner creatives, browse and get tracking codes for our coupons and deals. In order for us to accurately keep track of all guest visits from your site to ours, you must use the HTML code that we provide for each banner, text link, or other affiliate link we provide you with.
  • 2.3. reserves the right, at any time, to review your placement and approve the use of Your Links and require that you change the placement or use to comply with the guidelines provided to you.
  • 2.4. The maintenance and the updating of your site will be your responsibility. We may monitor your site as we feel necessary to make sure that it is up-to-date and to notify you of any changes that we feel should enhance your performance.
  • 2.5. It is entirely your responsibility to follow all applicable intellectual property and other laws that pertain to your site. You must have express permission to use any person’s copyrighted material, whether it be a writing, an image, or any other copyrightable work. We will not be responsible (and you will be solely responsible) if you use another person’s copyrighted material or other intellectual property in violation of the law or any third party rights.

3. rights & Obligations

  • 3.1. We have the right to monitor your site at any time to determine if you are following the terms and conditions of this Agreement. We may notify you of any changes to your site that we feel should be made, or to make sure that your links to our website are appropriate and to notify further you of any changes that we feel should be made. If you do not make the changes to your site that we feel are necessary, we reserve the right to terminate your participation in the Affiliate Program.
  • 3.2. reserves the right to terminate this Agreement and your participation in the Affiliate Program immediately and without notice to you should you commit fraud in your use of the Affiliate Program or should you abuse this program in any way. If such fraud or abuse is detected, shall not be liable to you for any commissions for such fraudulent sales.
  • 3.3. This Agreement will begin upon our acceptance of your Affiliate application, and will continue unless terminated hereunder.

4. Termination

  • 4.1. Either you or we may end this Agreement at any time, with or without cause, by giving the other party written notice. Written notice can be in the form of mail or email. In addition, this Agreement will terminate immediately upon any breach of this Agreement by you.


  • 5.1. We may modify any of the terms and conditions in this Agreement at any time at our sole discretion. In such event, you will be notified by email. Modifications may include, but are not limited to, changes in the payment procedures and’s Affiliate Program rules. If any modification is unacceptable to you, you can end this Agreement. Your continued participation in’s Affiliate Program following the posting of the change notice or new Agreement on our site will indicate your agreement to the changes.


  • 6.1. uses a third party to handle payments. The third party is Kindly review the network’s terms and conditions. We will process affiliate commissions due 40 days after the customer order is placed based on the current commission agreed. Please check the interface for your agreed commission rate.

7. Access to affiliate account interface

  • 7.1. You will create a password so that you may enter curlformers secure affiliate account interface.

8. PROMOTION RestrIctions

  • 8.1. You are free to promote your own websites, but naturally, any promotion that mentions could be perceived by the public or the press as a joint effort. You should know that certain forms of advertising are always prohibited by For example, advertising commonly referred to as “spamming” is unacceptable to us and could cause damage to our name. Other generally prohibited forms of advertising include the use of unsolicited commercial email (UCE), postings to non-commercial newsgroups and cross-posting to multiple newsgroups at once. In addition, you may not advertise in any way that effectively conceals or misrepresents your identity, your domain name, or your return email address. You may use mailings to customers to promote so long as the recipient is already a customer or subscriber of your services or website, and recipients have the option to remove themselves from future mailings. Also, you may post to newsgroups to promote so long as the newsgroup specifically welcomes commercial messages. At all times, you must clearly represent yourself and your websites as independent from If it comes to our attention that you are spamming, we will consider that cause for immediate termination of this Agreement and your participation in the Affiliate Program. Any pending balances owed to you will not be paid if your account is terminated due to such unacceptable advertising or solicitation.
  • 8.2. Affiliates that among other keywords or exclusively bid in their Pay-Per-Click campaigns on keywords such as, curlformers, HairFlair, waveformers, styleformers, www.curlformers,, and/or any misspellings or similar alterations of these – be it separately or in combination with other keywords – and do not direct the traffic from such campaigns to their own website prior to re-directing it to ours, will be considered trademark violators, and will be banned from Affiliate Program. We will do everything possible to contact the affiliate prior to the ban. However, we reserve the right to expel any trademark violator from our affiliate program without prior notice, and on the first occurrence of such PPC bidding behavior.
  • 8.3. Affiliates are not prohibited from keying in prospect’s information into the lead form as long as the prospects’ information is real and true, and these are valid leads (i.e. sincerely interested in Merchant’s service).
  • 8.4. Affiliate shall not transmit any so-called “interstitials,” “Parasiteware™,” “Parasitic Marketing,” “Shopping Assistance Application,” “Toolbar Installations and/or Add-ons,” “Shopping Wallets” or “deceptive pop-ups and/or pop-unders” to consumers from the time the consumer clicks on a qualifying link until such time as the consumer has fully exited Merchant’s site (i.e., no page from our site or any’s content or branding is visible on the end-user’s screen). As used herein a. “Parasiteware™” and “Parasitic Marketing” shall mean an application that (a) through accidental or direct intent causes the overwriting of affiliate and non affiliate commission tracking cookies through any other means than a customer initiated click on a qualifying link on a web page or email; (b) intercepts searches to redirect traffic through an installed software, thereby causing, pop ups, commission tracking cookies to be put in place or other commission tracking cookies to be overwritten where a user would under normal circumstances have arrived at the same destination through the results given by the search (search engines being, but not limited to, Google, MSN, Yahoo, Overture, AltaVista, Hotbot and similar search or directory engines); (c) set commission tracking cookies through loading of Merchant site in IFrames, hidden links and automatic pop ups that open’s site; (d) targets text on websites, other than those websites 100% owned by the application owner, for the purpose of contextual marketing; (e) removes, replaces or blocks the visibility of Affiliate banners with any other banners, other than those that are on websites 100% owned by the owner of the application.

9. Grant of Licenses

  • 9.1. We grant to you a non-exclusive, non-transferable, revocable right to (i) access our site through HTML links solely in accordance with the terms of this Agreement and (ii) solely in connection with such links, to use our logos, trade names, trademarks, and similar identifying material (collectively, the “Licensed Materials”) that we provide to you or authorise for such purpose. You are only entitled to use the Licensed Materials to the extent that you are a member in good standing of’s Affiliate Program. You agree that all uses of the Licensed Materials will be on behalf of and the goodwill associated therewith will inure to the sole benefit of
  • 9.2. Each party agrees not to use the other’s proprietary materials in any manner that is disparaging, misleading, obscene or that otherwise portrays the party in a negative light. Each party reserves all of its respective rights in the proprietary materials covered by this license. Other than the license granted in this Agreement, each party retains all right, title, and interest to its respective rights and no right, title, or interest is transferred to the other.

10. Disclaimer


11. Representations & Warranties

  • You represent and warrant that:
  • 11.1. This Agreement has been duly and validly executed and delivered by you and constitutes your legal, valid, and binding obligation, enforceable against you in accordance with its terms;
  • 11.2. You have the full right, power, and authority to enter into and be bound by the terms and conditions of this Agreement and to perform your obligations under this Agreement, without the approval or consent of any other party;
  • 11.3. You have sufficient right, title, and interest in and to the rights granted to us in this Agreement.

12. Limitation of Liability



  • 13.1 You hereby agree to indemnify and hold harmless, and its subsidiaries and affiliates, and their directors, officers, employees, agents, shareholders, partners, members, and other owners, against any and all claims, actions, demands, liabilities, losses, damages, judgments, settlements, costs, and expenses (including reasonable attorneys’ fees) (any or all of the foregoing hereinafter referred to as “Losses”) insofar as such Losses (or actions in respect thereof) arise out of or are based on (i) any claim that our use of the affiliate trademarks infringes on any trademark, trade name, service mark, copyright, license, intellectual property, or other proprietary right of any third party, (ii) any misrepresentation of a representation or warranty or breach of a covenant and agreement made by you herein, or (iii) any claim related to your site, including, without limitation, content therein not attributable to us.


  • 14.1. All confidential information, including, but not limited to, any business, technical, financial, and customer information, disclosed by one party to the other during negotiation or the effective term of this Agreement which is marked “Confidential,” will remain the sole property of the disclosing party, and each party will keep in confidence and not use or disclose such proprietary information of the other party without express written permission of the disclosing party.


  • 15.1. You agree that you are an independent contractor, and nothing in this Agreement will create any partnership, joint venture, agency, franchise, sales representative, or employment relationship between you and You will have no authority to make or accept any offers or representations on our behalf. You will not make any statement, whether on Your Site or any other of Your Site or otherwise, that reasonably would contradict anything in this Section.
  • 15.2. Neither party may assign its rights or obligations under this Agreement to any party, except to a party who obtains all or substantially all of the business or assets of a third party.
  • 15.4. You may not amend or waive any provision of this Agreement unless in writing and signed by both parties.
  • 15.5. This Agreement represents the entire agreement between us and you, and shall supersede all prior agreements and communications of the parties, oral or written.
  • 15.6. The headings and titles contained in this Agreement are included for convenience only, and shall not limit or otherwise affect the terms of this Agreement.
  • 15.7. If any provision of this Agreement is held to be invalid or unenforceable, that provision shall be eliminated or limited to the minimum extent necessary such that the intent of the parties is effectuated, and the remainder of this agreement shall have full force and effect

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Hair Friendly

We understand and respect all types of locks. That’s why we’re ZERO heat, ZERO breakage and ZERO damage.

We are obsessed with protecting your looping, rolling, twisting, twirling curls, so we’d never do anything to harm your hair. 

Because movement is magic.