Frequently Asked Questions​

Yes! You will notice that the Curlformers® have 3 lengths, 3 widths and there are 2 colours in each size; one colour rotates clockwise, the other colour rotates anti-clockwise.

  • Short & Wide: for typical curls on shorter hair.
  • Short & Narrow: for ringlet curls on shorter hair.
  • Long & Wide: for typical curls on up to shoulder length hair.
  • Long & Narrow: for ringlet curls on up to shoulder length hair.
  • Extra Long & Wide: for typical curls on longer than shoulder length hair.

Both colours of Curlformers® used in equal amounts randomly across a head of hair give a natural style. Once you have taken out the Curlformers, simply play with the curls to create your style!

Hints and Tips

  • Using the same color Curlformers® on a head of hair gives a funky, futuristic style.
  • Using clusters of Curlformers® of the same colour next to each other, allows you to comb the resulting curls together.
  • To create a fabulous style, why not coordinate the rotation of the Curlformers so that you place the pink, green and magenta Curlformers® on the left side of the head; and blue, yellow and orange Curlformers® on the right side of the head; this will direct the curls away from your face.

Yes you can! They can be washed and dried with no risk of losing their shape.

If the hook is pushed up through the Curlformer too quickly then it may indeed go through the mesh wall. This will not alter or break the Curlformer in anyway. Simply manoeuvre the hook out carefully.

This will only happen if you have taken too big a section of hair, which has not been sufficiently combed through and then tried to put it into the hook and through the Curlformer.

Hints and Tips


Take a smaller section of hair and comb through, before slipping the section of hair into the hook!


Alternatively, the hair may be too dry. We suggest you mist the section with water or styling spray if you are using the Curlformers on dry hair.

Simply pull the two ends apart! The joint has been made intentionally stiff to stabilize it when in use, however this does mean that it needs more gentle persuasion when being taken apart. WARNING! Do not twist apart as this will cause the hook to break at the joint!

The best way is to compare the different curl effects as seen in the Gallery on the website. The Long & Extra Wide Curlformers will provide larger curls.

Never fear; Curlformers are so easy to use there is always a solution! We suggest, rather than leaving the ends uncurled, draw the Curlformers down the hair sections (away from the root) until the ends are completely inside the Curlformers. This will create an attractive hair style with a flatter root.

Hints and Tips


You can try putting two Curlformers on the same section of hair! Because the curls are loose, if the two Curlformers are “butted” up close to each other, the join is not visible when the Curlformers are removed.

If you are planning to try this, remember to order enough Curlformers!

Yes most definitely! You will find that using Curlformers will give your hair definition, allowing you to create styles that simply cannot be produced with naturally curly hair! Take a look at our Gallery and you will see a sample of the different styles of curls that you can create – from tight ringlets to relaxed waves.

You will notice, as we have, that frizzy hair actually relaxes into beautiful curls, thanks to Curlformers, and wavy hair becomes beautiful glossy curls….the possibilities are endless!

Take a look at our picture Gallery! You can create so many more styles with Curlformers than with tongs or wraps. If you have “natural” hair you will find it curls with ease using Curlformers which add definition to your hair. Finally, the best reason of all, there is no heat! So you can’t damage your hair!

Do you need any more reasons to order them?!

Yes they can! We have two top tips for you on this question:

Hints and Tips


Make sure the wig is supported before you start applying your Curlformers


Pick up the hair sections a minimum of 6 inches (15cm) from the knots.

By incorporating those two points into your technique, you will ensure that there is no tension being brought to bear on the knots.

We don’t believe that being beautifully styled has to be time consuming or hard! Curlformers are easy and quick to apply; we suggest at the beginning you practice applying Curlformers on your hair at the front, then when you have mastered the technique, and you want to style your hair, start at the nape of the neck and work your way round to the front.

Hints and Tips


By starting at the back and working your way around and up, the Curlformers you have just applied don’t get in the way of the new ones!

We advise that perming with Curlformers only be done by a qualified hairdresser!

Detailed below is the technique we advise people to use when perming with Curlformers. As a general rule, the effect you will get from perming with Curlformers will be similar to that which you currently achieve with conventional rollers.

  • After the Curlformers have been applied, (taking narrow sections for tight curls), the perm lotion should be applied. We recommend using a self-timing, firm hold, alkaline lotion, because it is not practical to do a “test curl”. You should use a perm according to the condition of the hair being permed.
  • Rinse hair thoroughly. You will quickly see that you don’t need to be concerned about the Curlformers slipping off the hair, (even taking narrow sections!), as the hair is held between the sides of the Curlformer, so they cannot slide off, even under vigorous rinsing!
  • After rinsing, blot dry the hair through the Curlformers, before applying the neutralizer, also through the Curlformers, and leave for a full 10 minutes.
  • Remove the Curlformers by flattening them with the thumb and forefinger in the normal way and slide them down the sections. Rinse out the neutralizer and condition and style the curls in the normal way.

Hints and Tips


You don’t need to use end papers when perming with Curlformers, because Curlformers do not “buckle” the ends.


The bigger the section of hair you take perming with Curlformers, the looser the permed curl will turn out. This is because the hair section is not being stretched around a roller to obtain a very tight curl, but the Curlformer is doing all the work inside the spiral.


Once the hair has been permed using Curlformers, you can style over the top of the perm! This will create a longer lasting and more dramatic effect because you will have created an excellent base!


Retail in stores and online:

  • Sally Beauty Stores USA
  • Selected Target Stores USA
  • Sally UK
  • Diouda France
  • Colorful Black France
  • La Boutique du Coiffeur
  • France
  • Capello Point Italy
  • Amazon
  • Tholu Hair & beauty Canada


  • BSG: Beauty Systems Group Stores USA
  • Sally UK
  • Alan Howard UK

Yes! Give them a go and you will see how Curlformers smooth out the curl and give your hair that all important definition you have been looking for, for so long!

Absolutely! That is the beauty of Curlformers; you can choose the lotion which works for your hair, apply Curlformers and you will create amazing curls!

Yes they are! A parent can easily apply Curlformers on your children’s wet hair, which has been combed through to avoid knots, and the hair is simply dried through the Curlformers with a hairdryer. Once the hair is dry, gently ease out the Curlformers as shown in the Video Demo and your children will have beautiful curls to style for any occasion!

They don’t hurt! Our team have put them in, walked down the street, danced and even slept in them!

Well that will depend on the style you are looking to achieve. A full head of Curlformers usually needs approximately 40 Curlformers. This will depend on the size of Curlformer you are using and the texture and length of your hair. You may therefore wish to mix the different sizes, which you can easily do by buying a Styling Kit and then some different sized Started Packs.

Simply take a section of hair, slightly wet and combed through, give it a small twist and insert the section into the opening of the hook. Make sure you look at the video demo to see how to do this!

Hints and Tips


You have to angle the hook so the handle is higher than the crook of the hook! deliver to the UK, the USA and Internationally. Please see below for the complete delivery country list.

  • Albania
  • Andorra
  • Argentina
  • Australia
  • Austria
  • Bahamas
  • Barbados
  • Belarus
  • Belgium
  • Bermuda
  • Bosnia and Herzegovina
  • Brazil
  • Bulgaria
  • Canada
  • Chile
  • China
  • Costa Rica
  • Croatia
  • Cyprus
  • Denmark
  • Dominican Republic
  • Egypt
  • El Salvador
  • Estonia
  • Finland
  • France
  • French Polynesia
  • Germany
  • Gibraltar
  • Greece
  • Guernsey
  • Haiti
  • Hong Kong
  • Iceland
  • India
  • Indonesia
  • Ireland
  • Italy
  • Jamaica
  • Japan
  • Jersey
  • Kuwait
  • Kenya
  • Latvia
  • Liechtenstein
  • Lithuania
  • Luxembourg
  • Macedonia
  • Malaysia
  • Malta
  • Martinique
  • Mauritius
  • Mexico
  • Moldova
  • Monaco
  • Montenegro
  • Morocco
  • Netherlands
  • New Caledonia
  • New Zealand
  • Norway
  • Peru
  • Philippines
  • Portugal
  • Qatar
  • Reunion
  • Romania
  • Russia
  • Saudi Arabia
  • Singapore
  • Slovenia
  • South Africa
  • South Korea
  • Spain
  • Sweden
  • Switzerland
  • Taiwan
  • Turkey
  • Ukraine
  • United Arab Emirates
  • United Kingdom
  • United States

Curlfomers deliver within the UK using a 2-4 day, signature delivery service.

Curlformers deliver within the USA using Parcel Post, 3-5 day service with tracking facility.

Curlformers delivery internationally using USPS Priority Mail International, a 6-10 days delivery service (to major markets) with tracking facility.

  • Free Delivery within the UK for orders of £15 or more (if your cart doesn’t qualify for Free delivery, freight will cost you £5)
  • Free Delivery within the USA for orders of $20 or more (if your cart doesn’t qualify for Free delivery, freight will cost you $6)
  • Free Delivery within the EU for orders of €50 or more  (if your cart doesn’t qualify for Free delivery, freight will cost you €10)
  • Free Delivery for ROW for orders of $50 or more  (if your cart doesn’t qualify for Free delivery, freight will cost you $20)

happy holidays


UK 16th December 12pm 
Europe 9th December 12pm
International 9th December 12pm
USA 9th December 12pm

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Curlformers® are the only patented, heat-free, salon-quality hair curler in the world. We’ve worked really hard to develop and test every product we put our name on, so that Curlformers® customers worldwide can trust in getting the safest and best quality hair curler in the world. We stand by what we sell.

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Hair Length Guide





UP TO 8 in / 20 cm

UP TO 14 in / 35 cm
UP TO 22 in / 55 cm
UP TO 29 in / 75 cm

Length like Rapunzel? Short like Cleopatra? Whatever hair you’ve got, you’re the only one who’s got it so work it.

The best way to know what Curlformers will work for you is to use a tape measure (soft version) from the top of your head to the ends. If your hair is one length with no layers, it will be longest at the crown of the head. If you have layers, it will be midway up the head. If measuring an inverted bob, front sections of the hair will be longer.

The best way to know what Curlformers will work for you is to use a tape measure (soft version) from the top of your head to the ends. If your hair is one length with no layers, it will be longest at the crown of the head. If you have layers, it will be midway up the head. If measuring an inverted bob, front sections of the hair will be longer.

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Affiliate Agreement

This is a legal agreement between you (the affiliate) and Hair Flair Ltd or (the merchant). By submitting the online application you are agreeing that you have read and understood the terms and conditions of this agreement and you agree to be legally responsible to upholding each term and condition.

1. Overview

  • 1.1. This Agreement contains the complete terms and conditions that apply to you becoming an affiliate in’s Affiliate Program. The purpose of this Agreement is to allow HTML linking between your website and/or social media accounts and the website. Please note that throughout this Agreement, “we,” “us,” and “our” refer to, and “you,” “your,” and “yours” refer to the affiliate.

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  • 2.1. To begin the application process, you will complete and submit the online application. We may reject your application at our sole discretion. We may cancel your application if we determine that your site is unsuitable for our Program, including if it:
  • 2.1.1. Promotes sexually explicit materials
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  • 2.2. As a member of’s Affiliate Program, you will have access to Affiliate Account Manager. Here you will be able to review our Program’s details and previously-published affiliate newsletters, you may be able to download HTML code (that provides for links to web pages within the website) and banner creatives, browse and get tracking codes for our coupons and deals. In order for us to accurately keep track of all guest visits from your site to ours, you must use the HTML code that we provide for each banner, text link, or other affiliate link we provide you with.
  • 2.3. reserves the right, at any time, to review your placement and approve the use of Your Links and require that you change the placement or use to comply with the guidelines provided to you.
  • 2.4. The maintenance and the updating of your site will be your responsibility. We may monitor your site as we feel necessary to make sure that it is up-to-date and to notify you of any changes that we feel should enhance your performance.
  • 2.5. It is entirely your responsibility to follow all applicable intellectual property and other laws that pertain to your site. You must have express permission to use any person’s copyrighted material, whether it be a writing, an image, or any other copyrightable work. We will not be responsible (and you will be solely responsible) if you use another person’s copyrighted material or other intellectual property in violation of the law or any third party rights.

3. rights & Obligations

  • 3.1. We have the right to monitor your site at any time to determine if you are following the terms and conditions of this Agreement. We may notify you of any changes to your site that we feel should be made, or to make sure that your links to our website are appropriate and to notify further you of any changes that we feel should be made. If you do not make the changes to your site that we feel are necessary, we reserve the right to terminate your participation in the Affiliate Program.
  • 3.2. reserves the right to terminate this Agreement and your participation in the Affiliate Program immediately and without notice to you should you commit fraud in your use of the Affiliate Program or should you abuse this program in any way. If such fraud or abuse is detected, shall not be liable to you for any commissions for such fraudulent sales.
  • 3.3. This Agreement will begin upon our acceptance of your Affiliate application, and will continue unless terminated hereunder.

4. Termination

  • 4.1. Either you or we may end this Agreement at any time, with or without cause, by giving the other party written notice. Written notice can be in the form of mail or email. In addition, this Agreement will terminate immediately upon any breach of this Agreement by you.


  • 5.1. We may modify any of the terms and conditions in this Agreement at any time at our sole discretion. In such event, you will be notified by email. Modifications may include, but are not limited to, changes in the payment procedures and’s Affiliate Program rules. If any modification is unacceptable to you, you can end this Agreement. Your continued participation in’s Affiliate Program following the posting of the change notice or new Agreement on our site will indicate your agreement to the changes.


  • 6.1. uses a third party to handle payments. The third party is Kindly review the network’s terms and conditions. We will process affiliate commissions due 40 days after the customer order is placed based on the current commission agreed. Please check the interface for your agreed commission rate.

7. Access to affiliate account interface

  • 7.1. You will create a password so that you may enter curlformers secure affiliate account interface.

8. PROMOTION RestrIctions

  • 8.1. You are free to promote your own websites, but naturally, any promotion that mentions could be perceived by the public or the press as a joint effort. You should know that certain forms of advertising are always prohibited by For example, advertising commonly referred to as “spamming” is unacceptable to us and could cause damage to our name. Other generally prohibited forms of advertising include the use of unsolicited commercial email (UCE), postings to non-commercial newsgroups and cross-posting to multiple newsgroups at once. In addition, you may not advertise in any way that effectively conceals or misrepresents your identity, your domain name, or your return email address. You may use mailings to customers to promote so long as the recipient is already a customer or subscriber of your services or website, and recipients have the option to remove themselves from future mailings. Also, you may post to newsgroups to promote so long as the newsgroup specifically welcomes commercial messages. At all times, you must clearly represent yourself and your websites as independent from If it comes to our attention that you are spamming, we will consider that cause for immediate termination of this Agreement and your participation in the Affiliate Program. Any pending balances owed to you will not be paid if your account is terminated due to such unacceptable advertising or solicitation.
  • 8.2. Affiliates that among other keywords or exclusively bid in their Pay-Per-Click campaigns on keywords such as, curlformers, HairFlair, waveformers, styleformers, www.curlformers,, and/or any misspellings or similar alterations of these – be it separately or in combination with other keywords – and do not direct the traffic from such campaigns to their own website prior to re-directing it to ours, will be considered trademark violators, and will be banned from Affiliate Program. We will do everything possible to contact the affiliate prior to the ban. However, we reserve the right to expel any trademark violator from our affiliate program without prior notice, and on the first occurrence of such PPC bidding behavior.
  • 8.3. Affiliates are not prohibited from keying in prospect’s information into the lead form as long as the prospects’ information is real and true, and these are valid leads (i.e. sincerely interested in Merchant’s service).
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9. Grant of Licenses

  • 9.1. We grant to you a non-exclusive, non-transferable, revocable right to (i) access our site through HTML links solely in accordance with the terms of this Agreement and (ii) solely in connection with such links, to use our logos, trade names, trademarks, and similar identifying material (collectively, the “Licensed Materials”) that we provide to you or authorise for such purpose. You are only entitled to use the Licensed Materials to the extent that you are a member in good standing of’s Affiliate Program. You agree that all uses of the Licensed Materials will be on behalf of and the goodwill associated therewith will inure to the sole benefit of
  • 9.2. Each party agrees not to use the other’s proprietary materials in any manner that is disparaging, misleading, obscene or that otherwise portrays the party in a negative light. Each party reserves all of its respective rights in the proprietary materials covered by this license. Other than the license granted in this Agreement, each party retains all right, title, and interest to its respective rights and no right, title, or interest is transferred to the other.

10. Disclaimer


11. Representations & Warranties

  • You represent and warrant that:
  • 11.1. This Agreement has been duly and validly executed and delivered by you and constitutes your legal, valid, and binding obligation, enforceable against you in accordance with its terms;
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  • 13.1 You hereby agree to indemnify and hold harmless, and its subsidiaries and affiliates, and their directors, officers, employees, agents, shareholders, partners, members, and other owners, against any and all claims, actions, demands, liabilities, losses, damages, judgments, settlements, costs, and expenses (including reasonable attorneys’ fees) (any or all of the foregoing hereinafter referred to as “Losses”) insofar as such Losses (or actions in respect thereof) arise out of or are based on (i) any claim that our use of the affiliate trademarks infringes on any trademark, trade name, service mark, copyright, license, intellectual property, or other proprietary right of any third party, (ii) any misrepresentation of a representation or warranty or breach of a covenant and agreement made by you herein, or (iii) any claim related to your site, including, without limitation, content therein not attributable to us.


  • 14.1. All confidential information, including, but not limited to, any business, technical, financial, and customer information, disclosed by one party to the other during negotiation or the effective term of this Agreement which is marked “Confidential,” will remain the sole property of the disclosing party, and each party will keep in confidence and not use or disclose such proprietary information of the other party without express written permission of the disclosing party.


  • 15.1. You agree that you are an independent contractor, and nothing in this Agreement will create any partnership, joint venture, agency, franchise, sales representative, or employment relationship between you and You will have no authority to make or accept any offers or representations on our behalf. You will not make any statement, whether on Your Site or any other of Your Site or otherwise, that reasonably would contradict anything in this Section.
  • 15.2. Neither party may assign its rights or obligations under this Agreement to any party, except to a party who obtains all or substantially all of the business or assets of a third party.
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Hair Friendly

We understand and respect all types of locks. That’s why we’re ZERO heat, ZERO breakage and ZERO damage.

We are obsessed with protecting your looping, rolling, twisting, twirling curls, so we’d never do anything to harm your hair. 

Because movement is magic.