Forget the old perms – we’re talking about a soft curl that lasts 6-8 weeks. Curlformers are a fabulous way to create a more modern permanent beach wave, texture & volume. Place them at the root for a full head or partway down for that ‘natural curl’ look. Don’t like the word ‘perm’? Communicate this as the HairFlair Modern Wave’ to clients, because that’s exactly what it is! The biggest issue for salons with perms tends to be the result – was it wound properly, have you got fish ends from the end not being quite right?

With Curlformers, there’s no room for human error, you’re not winding or using end papers, you simply pull the hair through the tool and it’s done. The style is what your client wants too – it’s a drop curl, not a granny curl, with no waiting a week for it to drop into shape. Remember that the younger community doesn’t have the connotations of the old style perm because they weren’t around – to them, this is just a solution to long-lasting curls. If you’re not already perming, you should – Karine Jackson’s salon in Covent Garden is reporting an average of 4 perms a day with new clients seeking them out for their expertise. It’s an extra service that sits happily alongside cut and colour – you probably already offer a straightening service so curling completes your texture service menu.

We are launching our online Perm education course soon. To add this skill to your salon email us at pro@hairflair.com so we can let you know when they launch!