the new trend you need to know about

Jack Howard, Schwarzkopf Professional Global BLONDME Ambassador and International hair colourist to the likes of Gillian Anderson, Poppy Delevingne, Suki Waterhouse and Abbey Clancy, has devised a beautiful, wavy, lightened hair look: Permage – in which he simultaneously perms and lightens with some face-framing pieces. Jack says, “This new modern way to perm gives a really gentle wave which lasts for 6-8 weeks and by colouring at the same time we can frame the face for really gorgeous beach-inspired hair. The perm is set for a revival but now it’s modern; Curlformers set the hair into a beautiful shape – no more winding tight onto rods. BlondMe has bonding agents built into it so the hair stays strong and the result is nice and soft.”

This is how Jack markets the service to his clients:

What is Permage: a dual perm and colour service. The modern waves are set on Curlformers with face-framing colour lights placed in between for the ultimate beach-ready look.

Who does it suit: Can be done on mid-length to long hair, suits all colours. May not be suitable for very pre-lightened hair. Consultation required to assess the hair condition and allergy alert test 48 hours prior to appointment.

Where: Jack Howard at Paul Edmonds

How long does it take: 2.5 hours

Salon price: £275

Curlformers by Hairflair are a curling solution for salons to use when curling or perming hair. With 3 sizes of Curlformers: barrel, spiral and corkscrew, this easy to use system allows stylists to simply pull the Curlformers onto damp hair and leave to dry. Because hair sets from damp to dry the curl has brilliant longevity and even works on hair that struggles to hold a curl. Great for in salon or session work, these are easy to use for everyone from a creative director to an apprentice.

Step-by-step Guide

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