Movement is our mantra. Our story is rooted in providing real solutions for real women, championing their natural style without causing damage to their hair.

Alexandra Malet

OWNER & DIRECTOR

A few words about Alexandra

Curl boss Alexandra is the driving force behind the British HairFlair brand, a second-generation family business founded by her father resulting in the innovative Curlformers range which launched in 2007 in Sally Stores USA

HairFlair entered an exciting new era with Alexandra taking the helm in 2016, running the business alongside husband Nicolas.

Alexandra worked on the brand for 9 years before and is the driving force behind exciting new developments including new additions to the range, engaging with top creative agencies for an exciting international rebranding launch and building a growing team of experts within the company. The team at HairFlair is working continuously with top UK and International Stylists as it orientates towards the professional stylist for new and exciting longer-term styling techniques. Equally, it is as ever active in engaging with the retail consumer on styling hair with kindness and fun through the brands’ successful e-commerce website and social media channels. As it continues its’ success story in Sally Beauty Stores in the USA and Europe, as well as developing throughout the European continent, HairFlair is proud to have added Target Stores USA to its growing list of selective hair and beauty distributors and is in the process of launching in new markets such as Japan and the rest of Asia.

Alexandra says “Movement is our mantra. Our story is rooted in providing real solutions for real women, championing their natural style without causing damage to their hair.’

Originally created for professional use, the range quickly became a firm favourite with women who want to curl without compromise. Today, the brand is bigger than ever, growing with its community and evolving its product ranges to meet the needs of women from all over the world, all with different hair types and styles.

“We celebrate curls of all shapes and sizes, ages or styles!”

Alexandra x

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HairFlair® Guarantee
Curlformers

we invented them

Curlformers® are the only patented, heat-free, salon-quality hair curler in the world. We’ve worked really hard to develop and test every product we put our name on, so that Curlformers® customers worldwide can trust in getting the safest and best quality hair curler in the world. We stand by what we sell.

BEWARE OF FAKES

Counterfeit Curlformers have not been adequately tested and do not comply with our own rigorous high standards of manufacturing®.

Using unauthorised websites and dealers can put you at risk of credit card fraud and identity theft.

If you're not sure?

When buying Curlformers®, make sure you buy direct from this website or from one of our authorised resellers to ensure you get our lifetime guarantee.

If you’re unsure you are buying genuine Curlformers® with a lifetime guarantee please email us at sales@hairflair.com, we will be happy to help.

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Hair Friendly

We understand and respect all types of locks. That’s why we’re ZERO heat, ZERO breakage and ZERO damage.

We are obsessed with protecting your looping, rolling, twisting, twirling curls, so we’d never do anything to harm your hair. 

Because movement is magic.

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