Since inventing the original Curlformers® in 2000 and seeing how they’ve transformed the hair of millions of people across the globe, we’ve continued to develop our product range to offer even more hair friendly solutions. From heat-free curls and waves, to nourishing serums and gentle styling accessories, we’ve been helping you to celebrate your Natural hair for over 20 years.
We pour a lot of love into our product development and so we’re delighted that some of our most treasured creations have also been recognised by independent bodies too. In 2020, we saw our Beach Flair Waveformers® and Nourish serum Styleformers® as finalists in the Pure Beauty Awards, with our Bright as a Star Softhood® scooping the ‘Best New Inclusive Hair Product’ accolade.
In 2021, our brand new Eco Combs have been nominated for Best New Sustainable Hair Product and our newest addition to the Waveformers® family, Ripple Flair™, has been nominated for both Best New Hair Styling Product and Best New Inclusive Hair Product.
If you want to add some award winning flair to your hair, you can shop all of our winners and finalists below!
UK FREE delivery for orders of £15 or more
(if your bag doesn’t qualify for free delivery, postage will cost £5)
USA FREE delivery for orders of $20 or more
(if your bag doesn’t qualify for free delivery, postage will cost you $6)
EU FREE delivery for orders of €50 or more
(if your bag doesn’t qualify for free delivery, postage will cost you €10)
ROW FREE delivery for orders of $50 or more
(if your bag doesn’t qualify for free delivery, postage will cost you $25)
HairFlair® are the original brand of the best heat-free, salon-quality hair curler in the world. We work really hard to develop and test every product we put our name on so that HairFlair® customers worldwide can trust in getting the safest and best quality hair curler in the world. We stand by what we sell.
Poor imitation Curlformers® & Waveformers® have not been adequately tested, with any type of quality or safety standards. They are often bad quality replicas.
Many manufacturers and suppliers of imitations are made with inferior materials and/or components that could be harmful to the environment.
Manufacturers of imitation products are not held to basic safety and wellbeing measures and are not held to any labour standards. They may not hold valid business licenses.
Using unauthorized websites and dealers can put you at risk of credit card fraud and identity theft.
Make sure you buy direct from this website or from one of our authorized resellers to ensure you get our lifetime guarantee.
If you’re unsure you are buying genuine Curlformers® with a lifetime guarantee please visit our gallery and resellers list here to help you get the original and the best.
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We understand and respect all types of locks. That’s why we’re ZERO heat, ZERO breakage and ZERO damage.
We are obsessed with protecting your looping, rolling, twisting, twirling curls, so we’d never do anything to harm your hair.
Because movement is magic.