Over 2.5 million curlformers® & waveformers® curling customer's hair   •   Free delivery over $20/£15   •   Lifetime Guarantee   •   


Since inventing the original Curlformers® in 2000 and seeing how they’ve transformed the hair of millions of people across the globe, we’ve continued to develop our product range to offer even more hair friendly solutions. From heat-free curls and waves, to nourishing serums and gentle styling accessories, we’ve been helping you to celebrate your Natural hair for over 20 years.  

We pour a lot of love into our product development and so we’re delighted that some of our most treasured creations have also been recognised by independent bodies too. In 2020, we saw our Beach Flair Waveformers® and Nourish serum Styleformers® as finalists in the Pure Beauty Awards, with our Bright as a Star Softhood® scooping the ‘Best New Inclusive Hair Product’ accolade. 

In 2021, our brand new Eco Combs have been nominated for Best New Sustainable Hair Product and our newest addition to the Waveformers® family, Ripple Flair™, has been nominated for both Best New Hair Styling Product and Best New Inclusive Hair Product. 

If you want to add some award winning flair to your hair, you can shop all of our winners and finalists below!

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