Who We Are

Movement is our mantra and we love providing that spring in your step, that twist to your look and that twirl to your style. We are curl-obsessed!

Our story is rooted in providing real solutions for real women, championing natural style without causing damage to their locks. The range has quickly become a firm favourite with women who want to heatless curls and waves without compromise

We are growing with our community and evolving the product ranges to meet the needs of women from all over the world, all with different hair types and personal styles. We celebrate curls and waves of all shapes and sizes, ages or interpretations.

Curlformers and Waveformers are heat-free, salon-quality hair curlers. Perfect for all ages and all hair types, wigs, and weaves, you can create gorgeous easy, smooth, and healthy curls every time. Best of all they never cause heat damage, on any type of hair — we guarantee it.

Our ambition is simple: to be the number one go-to for women looking to create kinder curls. Our range of products curl hair without damaging it, using direct heat or causing breakages. So why curl any other way?

Who We Are

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HairFlair® Guarantee
Curlformers

we invented them

Curlformers® are the only patented, heat-free, salon-quality hair curler in the world. We’ve worked really hard to develop and test every product we put our name on, so that Curlformers® customers worldwide can trust in getting the safest and best quality hair curler in the world. We stand by what we sell.

BEWARE OF FAKES

Counterfeit Curlformers have not been adequately tested and do not comply with our own rigorous high standards of manufacturing®.

Using unauthorised websites and dealers can put you at risk of credit card fraud and identity theft.

If you're not sure?

When buying Curlformers®, make sure you buy direct from this website or from one of our authorised resellers to ensure you get our lifetime guarantee.

If you’re unsure you are buying genuine Curlformers® with a lifetime guarantee please email us at sales@hairflair.com, we will be happy to help.

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HELLOHAIR15

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Welcome to our curly world. We’d love for you try us out. Sign up below to receive 15% off your first order and become a Curl Boss!

By ticking the box above, you're subscribing to our emails and confirming you are 16 or over. We'll contact you with updates, trend news and special offers. If you change your mind, you can 'unsubscribe' by clicking the link at the bottom of our emails. Your information will be handled in line with our Privacy Policy
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Hair Friendly

We understand and respect all types of locks. That’s why we’re ZERO heat, ZERO breakage and ZERO damage.

We are obsessed with protecting your looping, rolling, twisting, twirling curls, so we’d never do anything to harm your hair. 

Because movement is magic.

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