Who We Are

Movement is our mantra and we love providing that spring in your step, that twist to your look and that twirl to your style. We are curl-obsessed!

Our story is rooted in providing real solutions for real women, championing natural style without causing damage to their locks. The range has quickly become a firm favourite with women who want to heatless curls and waves without compromise

We are growing with our community and evolving the product ranges to meet the needs of women from all over the world, all with different hair types and personal styles. We celebrate curls and waves of all shapes and sizes, ages or interpretations.

Curlformers and Waveformers are heat-free, salon-quality hair curlers. Perfect for all ages and all hair types, wigs, and weaves, you can create gorgeous easy, smooth, and healthy curls every time. Best of all they never cause heat damage, on any type of hair — we guarantee it.

Our ambition is simple: to be the number one go-to for women looking to create kinder curls. Our range of products curl hair without damaging it, using direct heat or causing breakages. So why curl any other way?



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