Pure Beauty Awards 2020

The prestigious Pure Beauty Global Awards take place in Amsterdam on May 14 and Indie brand HairFlair are finalists with THREE products. The HairFlair brand is synonymous with all curl types and ethnicities and the flagship Curlformers® tool range curls with care.

BeachFlair® Waveformers®

Waveformers® BeachFlair® by HairFlair are the NEW easy-to-use tool for heat-free, damage-free waves with staying power. As seen at the Julien Macdonald London Fashion Week show S/S20 where celebrity hairstylist Ken Paves used them for a glamorous, modern take on the bouffant, and used by Karine Jackson on Peaky Blinders actress Anya Taylor-Joy, Waveformers® work on the principle of setting hair from damp to dry creating amazing hold. Waveformers® offer an escape from irons and tongs, creating long-lasting heat damage-free styles whatever the occasion. Simply pull onto damp hair using the Styling Hook and leave to dry.

Stylformers® Nourish

Styleformers® is the new versatile range of four styling
products specifically designed to gently nourish and
encourage curls into their optimum shape. The formulations can be used alone or cocktailed for every possible curl care and styling need. Nourish Replenishing Serum is specially formulated with Shea Butter & Vitamin E to nourish, while Argan & Marula oil restore moisture and add shine to hair. Marula is an antioxidant-rich oil obtained from the kernels of the fruits of the Marula tree, composed of oleic acid and linoleic acid alongside procyanidin, catechins and flavanoids. Apply to damp towel dried hair for ultimate pre-styling prep or on dry hair to add definition and a glossy finish.

HairFlair® Softhood

HairFlair’s Softhood® is a fast and clever way of drying hair whilst using Curlformers® or Waveformers®. A brilliant time saver, it fits hairdryers with a nozzle up to 5.5cm or 2.2 inches. With lots more air holes than most, air flow is distributed more evenly resulting in more efficient drying times. The biggest Softhood® on the market, this is a game-changer if you’re running out the door! Picture shown is NEW moon & Stars design.


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