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Three products from the HairFlair range finalists in the Pure Beauty Global awards 2020

The prestigious Pure Beauty Global Awards take place in Amsterdam on May 14 and Indie brand HairFlair are finalists with THREE products. The HairFlair brand is synonymous with all curl types and ethnicities and the flagship Curlformers® tool range curls with care.

BeachFlair® Waveformers®

Waveformers® BeachFlair® by HairFlair are the NEW easy-to-use tool for heat-free, damage-free waves with staying power. As seen at the Julien Macdonald London Fashion Week show S/S20 where celebrity hairstylist Ken Paves used them for a glamorous, modern take on the bouffant, and used by Karine Jackson on Peaky Blinders actress Anya Taylor-Joy, Waveformers® work on the principle of setting hair from damp to dry creating amazing hold. Waveformers® offer an escape from irons and tongs, creating long-lasting heat damage-free styles whatever the occasion. Simply pull onto damp hair using the Styling Hook and leave to dry.

Stylformers® Nourish

Styleformers® is the new versatile range of four styling
products specifically designed to gently nourish and
encourage curls into their optimum shape. The formulations can be used alone or cocktailed for every possible curl care and styling need. Nourish Replenishing Serum is specially formulated with Shea Butter & Vitamin E to nourish, while Argan & Marula oil restore moisture and add shine to hair. Marula is an antioxidant-rich oil obtained from the kernels of the fruits of the Marula tree, composed of oleic acid and linoleic acid alongside procyanidin, catechins and flavanoids. Apply to damp towel dried hair for ultimate pre-styling prep or on dry hair to add definition and a glossy finish.

HairFlair® Softhood

HairFlair’s Softhood® is a fast and clever way of drying hair whilst using Curlformers® or Waveformers®. A brilliant time saver, it fits hairdryers with a nozzle up to 5.5cm or 2.2 inches. With lots more air holes than most, air flow is distributed more evenly resulting in more efficient drying times. The biggest Softhood® on the market, this is a game-changer if you’re running out the door! Picture shown is NEW moon & Stars design.

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HairFlair® Guarantee

we invented them

HairFlair® are the original brand of the best heat-free, salon-quality hair curler in the world. We’ve worked really hard to develop and test every product we put our name on, so that HairFlair® customers worldwide can trust in getting the safest and best quality hair curler in the world. We stand by what we sell.

BEWARE OF FAKES

Poor imitation Curlformers® & Waveformers® have not been adequately tested and do not comply with our own rigorous high standards of manufacturing. They are often bad quality replicas. Using unauthorized websites and dealers can put you at risk of credit card fraud and identity theft.

If you're not sure?

Make sure you buy direct from this website or from one of our authorized resellers to ensure you get our lifetime guarantee.

If you’re unsure you are buying genuine Curlformers® with a lifetime guarantee please visit our gallery and resellers list here to help you get the original and the best.

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HELLOHAIR15

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Welcome to our curly world. We’d love for you try us out. Sign up below to receive 15% off your first order* and become a Curl Boss!

By ticking the box above, you're subscribing to our emails and confirming you are 16 or over. We'll contact you with updates, trend news and special personalised offers. If you change your mind, you can 'unsubscribe' by clicking the link at the bottom of our emails. Your information will be handled in line with our Privacy Policy

15% discount code only valid for new customers placing their first order on hairflair.com, and cannot be used in conjunction with other offers, 'Save on Sets' or items in the sale.

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Hair Friendly

We understand and respect all types of locks. That’s why we’re ZERO heat, ZERO breakage and ZERO damage.

We are obsessed with protecting your looping, rolling, twisting, twirling curls, so we’d never do anything to harm your hair. 

Because movement is magic.