Rochelle Humes started her career in the pop group S Club Juniors before becoming one-fifth of The Saturdays. After that, she jumped into the world of radio hosting and TV presenting.
Yet, it was having children that the turning point came for her. It was time for a personal transformation. Growing up with naturally curly hair, she often found herself hunting out methods to achieve poker straight locks, desperate to follow in the footsteps of her straight-haired friends.
But in December 2017, she decided enough was enough and set out to embrace her natural hair. Motivated by her two daughters – Alaia-Mai and Valentina – who have the same beautiful curls she does, Rochelle wants to unite the curl community. Documenting her transition back to curly hair on her Instagram feed using the hashtag #CurlsLikeUsTransformation, she also champions other curly haired women via her account @curlslikeus.
In fact, Rochelle has so much passion for the topic now that she recently brought out a book, a joyful and fun story about embracing differences and loving yourself from head to toe. The Mega Magic Hair Swap is all about accepting and celebrating curly hair. A brilliant story of self-love, Rochelle wants to educate kids when they’re young to try to build their self-esteem and sense of self.’
She knows hair is a big deal and can affect how you feel about yourself. That’s why she wants women just like her to stop chasing what they aren’t and start loving what nature gave them.
The set below includes everything you need to get started.
UK FREE delivery for orders of £15 or more
(if your bag doesn’t qualify for free delivery, postage will cost £5)
USA FREE delivery for orders of $20 or more
(if your bag doesn’t qualify for free delivery, postage will cost you $6)
EU FREE delivery for orders of €50 or more
(if your bag doesn’t qualify for free delivery, postage will cost you €10)
ROW FREE delivery for orders of $50 or more
(if your bag doesn’t qualify for free delivery, postage will cost you $25)
Receive our exciting newsletter for tips, product news, special offers and receive your 15% discount code*
HairFlair® are the original brand of the best heat-free, salon-quality hair curler in the world. We’ve worked really hard to develop and test every product we put our name on, so that HairFlair® customers worldwide can trust in getting the safest and best quality hair curler in the world. We stand by what we sell.
Make sure you buy direct from this website or from one of our authorized resellers to ensure you get our lifetime guarantee.
If you’re unsure you are buying genuine Curlformers® with a lifetime guarantee please visit our gallery and resellers list here to help you get the original and the best.
We’ve emailed your code. Can’t wait, we’ve conveniently popped it below for you!
Welcome to our curly world. We’d love for you try us out. Sign up below to receive 15% off your first order* and become a Curl Boss!
You can change your selected currency by selecting one of the options below.
We understand and respect all types of locks. That’s why we’re ZERO heat, ZERO breakage and ZERO damage.
We are obsessed with protecting your looping, rolling, twisting, twirling curls, so we’d never do anything to harm your hair.
Because movement is magic.